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New beach robes by TERRY RICH 'Best in Show' at Kids in Style 2010.
TPremium beach towel label Terry Rich proves one to watch in 2010 with a show stopping collection of luxurious beach robes for children.
The 2010 Collection of stylish beach robes and cover-ups was a huge hit at the influential Melbourne show with both boutique owners and buyers as well as key industry commentators including Kids Style File, Babyology and Mum's Grapevine. All three influential sites rated the Terry Rich Collection in show reports with Kids Style File including the range in its 'Best in Show' reel.
If you haven't seen these unique beach robes yet, they are some of the most charming little garments to hit the children's wear market for some time. The toweling fabrics are divine and cuts so beautifully tailored and so cute. They keep little bodies warm, dry and out of the sun and once put on they stay on thanks to quality zips, buttons and belts. Parents of young swimmers appreciate this essential functionality. They are very hard to resist!
Three key styles are represented in the 2010 Collection. The original hooded beach robes, a sleeveless option for quick on and off and the smart NEW Splash Jackets in crisp waffle cotton. All are a stylish blend of comfort and quality for the beach or by the pool. Terry Rich has aimed squarely at those who love dressing their tiny toddlers with roomy sizing for younger children in 2, 4 and 6.
The strength of the retail response goes to show that there remains a market for high-end, well-made children's clothes. Premium department store David Jones are once again running the signature robes nationally while independent boutiques have also locked in their allocation for Summer and Christmas.
This break-out Collection from Terry Rich sets the bar high in this exciting new category with these pieces destined to be the stand out children's cover-ups this Summer.
About Terry Rich.
Terry Rich is a premium Australian beach towel and resort wear label with a reputation for striking design and superior quality. Having grown strongly since launch in 2003, the Terry Rich Collection now offers a large selection of high quality, sophisticated beach towels as well as a beautiful range of resort wear for adults and children. Terry Rich have been making beautiful beach towels for years but this season have show what they can do when they turn their hand to seriously developing the unique children's beach robe category.
Terry Rich celebrates bold colours and straight lines, maintaining a consistent use of proportion and simplicity that defines the label. The very best cottons and fabrics are used along with textual trims and adornments to produce high quality, charming pieces. Terry Rich is ranged across Australia through swimwear, resort and fashion boutiques as well as through Australia's most premium department store David Jones and via the label's website at www.terryrich.com.au
For further information on Terry Rich please contact DAVID GOUDIE on +61 2 9918 3522, via email dgoudie@terryrich.com.au.
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